Advertising Agency: Grey, Germany

Auckland church St Matthew in the City has done it again, getting a massive reaction to its latest irreverent billboard.
The billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant.
The reaction around the world has been swift, an agency spokesperson told CB: “Within an hour of being installed our billboard was on TV3 news, overnight it was in the Daily Mail in the UK, then on the Huffington Post, now on ABC news.”
Created by agency Whybin\TBWA\Tequila, Auckland.

The New Yorker: Dark Spring, March 28
The tsunami, earthquake and nuclear meltdown that hit Japan in March weren’t easy to capture, but this cover reflected the “eerie silence” that struck artist Christoph Niemann in videos and interviews following the disasters. And instead of drawing the Fukushima Daiichi plant, which lacked the hourglass-shaped cooling towers we associate with nuclear facilities, Niemann rendered cherry blossoms as radiation trefoils.

Newsweek: Steve Jobs, Oct. 10
Among the many magazine covers devoted to Apple’s co-founder after he died Oct. 5 at 56, Newsweek’s choice stood out by giving readers a youthful view of Steve Jobs, one many hadn’t seen for a while.

Time: Osama bin Laden, May 20
This was the fourth Time magazine cover to use a red X, following covers marking the deaths of Adolf Hitler (on the issue dated May 7, 1945), Saddam Hussein (April 21, 2003) and Abu Musab al-Zarqawi (June 19, 2006). The bin Laden version was designed by Tim O’Brien.

New York: Occupy 2012, Dec. 5
What would become of the Occupy Wall Street movement after the New York Police Department cleared Zuccotti Park? People seriously involved in the effort believe “the protests will be back even bigger and with a vengeance in the spring,” New York reported, perhaps “transforming 2012 into 1968 redux.”

Bloomberg Businessweek: Now About That Oil …, Aug. 29
Ousting Muammar Gaddafi gave the West’s oil companies new openings in Libya, but the country would need stability before anyone could move forward. David Foldvari’s illustration suggested the situation wasn’t pretty.

The Economist: Greece, Nov. 5
Greece threatened to part ways with the euro amid a debt crisis that threatened Europe’s economic system and neighboring countries. For its European edition, The Economist made a complicated situation plain.

Entre Bagdad y Samara
(Lorenzo Appiani y Jeremias Schussler)
Se mantiene el lenguaje escrito, modi cando su apariencia para ajustarlo al objetivo del
artefacto (gadget).Puesto que el instrumento de comunicación es una pieza de papiro exia, el soporte utilizado es papel tintado de negro – haciendo alusión a la temática del producto: relatos de terror relacionados con la muerte -.Este artefacto se mueve por dos canales: Espacio publico y Espacio comercial. Consiste en un gadget promocional de la nueva colección de narrativa “Omega”, cuya temática se centra en diversos relatos de terror relacionados con la gura de la muerte. Es por esto que hará su aparición en el local comercial que oferta este producto para dar promoción del mismo, y la vía publica, donde se hará promoción no solo del producto, sino también del comercio que lo oferta. Por tanto este artefacto esta diseñado para impactar sobre un per l de consumidor habitual, al que se le da a conocer la aparición de un producto nuevo. Pero también se dirige a potenciales clientes que pueden estar interesados por este tipo de lectura o por conocer nuevos espacios de venta de libros.

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La Historia de la Muerte Inevitable
(Maria García y Chiara Scali.)
Para la creación de este artefacto, se decidió utilizar un lenguaje visual procedente del teatro de las figuras. El teatro de las figuras es una forma popular de entretenimiento muy antigua, es un arte que utiliza como personajes marionetas, títeres, figuras estáticas y sombras. Este es un lenguaje muy original, con un particular código de los signos y los movimientos, que tienen como base las manos, es decir, las manos y los dedos del “titiritero” son la base del trabajo. En particular, el teatro de las sombras se logra mediante la proyección de las figuras, más o menos simples, sobre una pantalla opaca, translúcida (en este caso una
simple hoja de papel blanco)con iluminación de fondo por una luz brillante. Hemos construido un pequeño artefacto teatral de sombras para acentuar la naturaleza de la historia. Las imágenes van acompañadas por el texto del cuento y por una música instrumental que subraya el carácter teatral de la representación.

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Amnistía Internacional cumple 50 años de pelear por los derechos humanos, de romper estructuras políticas y ser un dolor de cabeza para los gobiernos. Este mensajes es para conmemorar su 50 aniversario, sin salirse de lo que ya hemos visto, un trabajo hecho con toda la mano que refleja lo que han venido haciendo.

El spot estuvo bajo la dirección de Carlos Lascano, producido por Eallin Motion Art y Dreamlife Studio, la música fue compuesta por Hans Zimmer y Lorne Balfe.

El vuelo de Monterrey a Hermosillo de la línea Viva Aerobus cambio su destino hacia el Polo Norte, al momento de dar el aviso causó sorpresa en los pasajeros al no entender lo que se estaba diciendo por el altavoz.
También se coloco un botón para despertar la magia, el cual al oprimirlo las aeromozas hicieron su aparición para entregar el kit de la felicidad que fue una dotación de Coca Cola, la marca generadora de este evento. Ya después apareció el señor Santa Clos, (que a mi opinión lo vi un poco más delgado) a convivir con los pasajeros, como podrán ver en el video se armó un buen pachangón. Haciendo divertido el vuelo, pero sobretodo inolvidable.

La agencia Evek en la ciudad de Monterrey fue la creadora de esta acción. Aplausos.
www.creatividadpublicitaria.com.mx

This Saturday, December 10th, the Spanish Derbi a.k.a. “El Clásico” will be played at the Santiago Bernabéu Stadium, the long awaited match between Real Madrid CF and FC Barcelona. As a sponsor and official vehicle supplier of both teams, Audi wanted to be present this year in a very special way with an action connecting both online and offline environments: a print ad in major newspapers all over Spain produced as never before and an online video and TV spot (that will be aired on TV in the middle of the match) showing football and car fans how they did it. Two passions, two players and a challenge.

Advertising Agency: DDB, Spain
Executive Creative Director: Fernando Barbella
Creative Directors: Jaume Badia, Alejandro Arriagada
Art Directors: Silvia Cutillas, Aldo Ferretto
Copywriter: Javier Nuñez
Published: December 2011

3.2 million ink dots. Fascinating “making of” an illustrated portrait by Miguel Endara. I love the idea of a video storytelling piece to celebrate the oldest form of art. No special effects, no computer graphics, only plain, simple and poetic ink. Inspiring.

Brief:
Romrawin, the Skin Body Rejuvenation Clinic has two flagship branches in the business district located on 2nd and 4th floor of Central Chidlom department store.
In this department store, there are plenty of beauty clinics and the market is highly competitive. While other brands spread their advertisement around the store,
Romrawin has only one elevator ad on the 1st floor to communicate with the targets. So the challenge is how to make this elevator ad stand out and attract a large amount of people that walk by not to walk pass but to go to the clinic.

Solution:
In the sea of beauty clinic ads that endorse their brands by using presenter, our agency decided to build the brand strength based on our new slogan “Beauty is confidence”. In order to make use of the elevator, we created an illusion design to grab people attention. People will see as if there’s a woman inside the elevator, hide her face behind a magazine and look through the hole with lack of confidence as shown in her eyes.

Result:
Despite the limitation of media, our only one elevator ad became an effective media that can attract people who have seen or passed by.

• Boost the numbers of people walk-in 300%.
• Number of people that can remember the clinic location increased rapidly.
• Just 2 weeks after this ad has been published, other beauty clinics reacted by launching their ad sooner and spending more on media such as ambient ad in the parking garage
and in the passageway as well as escalator ad.

Advertising Agency: Kingkong, Bangkok, Thailand
Executive Creative Director: Eaknarong Vijittissadee
Art Directors: Eaknarong Vijittissadee, Athipon Vijittissadee, Lalita Boratisa
Copywriter: Eaknarong Vijittissadee, Jittipa Thanasiripong, Sirisa Surakarnwit
Illustrators: Neabniyom
Photographer: Paapniyom
Account Executive: Chokchai Yodkuea