Fecha: 01.12.2011 Hora: 13h – 17h
Lugar: ELISAVA (La Rambla 30-32)
Todas las actividades de las jornada son gratuitas. Más información

A partir de un taller práctico se trabajarán las bases de la estrategia de comunicación y se creará un artefacto capaz de transportar información a un público predeterminado.
A cargo de Jordi Cano, Enric Jaulent y United Fakes.

New interior design for McDonald’s restaurants in France by Patrick Norguet

Mc Donald’s has put Patrick Norguet in charge of designing the new architectural identity for its restaurants in France. A project which is exciting in terms of its scope as well as in its technical and sociological constraints since it concerned McDonald’s returning to its founding myth: familial fast food. If the brand was originally founded on the family, its image has little by little slid towards a more urban and adolescent tone. A return therefore to McDo’s DNA with this new interior design that Patrick Norguet, literally and figuratively, matches with getting back to roots.

This organic and functional furniture/architecture offers several possibilities, several eating choices from eating standing up for lone teenagers, alcoves providing privacy to family table service, a small revolution at Mc Donald’s with digital control terminals integrated into the base and distributed throughout the restaurant. Henceforth, a mother can settle with her offspring at a table, order from a nearby terminal and wait for the meals to be brought to the table.

“You’re not you when you’re hungry.”

Advertising Agency: BBDO, Moscow, Russia
Creative Director: Adrian Ely
Art Director: Alex Daff
Copywriter: Mircea Andronescu
Account Director: Irina Grase
Account Manager: Julia Martynova

Advertising Agency: JANDL, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
Illustrator: Oana Tudoran

Like many children, I was completely obsessed with the book Goodnight Moon when I was a kid. Goodnight iPad is a humorous parody of my childhood favorite, which serves as a reminder to turn off all the gadgets that lure us away from our recommended 8 hours of sleep. I haven’t actually read the book yet, but I’m really intrigued. Oh, and did you notice the author’s name? “Ann Droyd”. Awesome.

From: http://www.cmybacon.com