There are a few really good banner campaign case studies going around at the moment and this one from Uniqlo is once again quite innovative in both the concept and media strategy. Launched for the 2009 end of year clearance, the banner campaign has two parts, firstly a blog / website widget and then the various ensuing banners that form part of a competition.

The widget was embedded into blogs and websites, and when pressed, transformed every image on any website into a Uniqlo Lucky Ticket promoting the sales along with the competition and the results were amazing, with the widget voluntarily installed on almost 5,000 blogs, generating over 2.8 million banner clicks. I’d love to know what the actual click through rate was, because that is an almost unheard of number of clicks from a banner campaign!

Guggenheim Foundation and YouTube launched a cool project called ”YouTube Play” in collabration with HP and Intel. The project, conceived as a biennial event and aims to discover innovative and creative video work from unexpected sources. It is open project for everyone from around the world, entrants will be experienced video artists or just a student who has no experience in video.

Applicants started to submit videos last monday and the deadline is July 31. The submissions will be new or existing videos created within the last two years and they may include any form of creative video, including motion animations to music videos or documentary work.

Click here for more info or check out the youtube page here.

Vía thecoolhunter
Loft Hamburg, located in a restored building in Winterhude district of Hamburg, is a private 118 square-meter residence designed by Graft. The focal point of the high-ceilinged and otherwise white space is a large pod paneled with walnut. The pod contains the residence’s kitchen and bathroom, hides its central heating, cooling and plumbing, and even provides some cupboards and bookshelves. The owner was looking to use a wide variety of materials, and the walnut pod contrasts beautifully with the soft fabrics, leather and natural stone used elsewhere in the loft.

Long exposures of bugs under a street light.
music: Telefon Tel Aviv – What’s The Use Of Feet If We Haven’t Got Legs

Vía cosas visuales, blog imprescindible.. (Copy&paste)

Interesantes piezas audiovisuales recogidas por Clara Montagut (directora de arte de Esquire en España) para ilustrar el proceso de maquetación en dos revistas. Las primeras recogen el trabajo de de Nathalie Kirsheh (directora de arte de la revista W); la última corresponde a Matt Willey (cofundador de Studio 8 Design) para la revista de la Royal Academy.

Layout process These are very interesting audiovisual pieces collected by Clara Montagut (art director of Esquire in Spain) to illustrate the layout process in two magazines. The first ones reflect the work of Kirsheh Nathalie (art director of W magazine); the last one corresponds to Matt Willey (co-founder of Studio 8 Design) for Royal Academy magazine .

Vía Esquire Art Department.